Pete Scantlebury
About Pete Scantlebury
Pete Scantlebury serves as the Marketing Content Director at Spring Venture Group, where he applies his extensive background in journalism and content strategy to enhance brand engagement. He has held various roles in content strategy across multiple organizations, including VMLY&R and Cox Media Group, and specializes in data-driven content experiences that prioritize human-centric storytelling.
Current Role at Spring Venture Group
Pete Scantlebury serves as the Marketing Content Director at Spring Venture Group, a position he has held since 2022. In this role, he focuses on developing and implementing content strategies that enhance brand engagement. His expertise in data-driven content experiences and human-centric storytelling plays a crucial role in the company's marketing efforts.
Previous Experience at VMLY&R
Before joining Spring Venture Group, Pete Scantlebury worked at VMLY&R from 2019 to 2022. He held two positions during his tenure: Content Strategist for three years and Associate Director of the Content Studio for one year. His work in these roles contributed to the development of effective content strategies within the agency, based in the Kansas City, Missouri area.
Background in Journalism and Content Strategy
Pete Scantlebury transitioned from a journalism background to a leadership role in content strategy. His career began at Columbia Missourian, where he worked as a sports reporter and copy editor. He later held various positions in content strategy at Cox Media Group and Rivals.com, where he developed skills in managing content and communications.
Education and Specialization
Pete Scantlebury studied at the University of Missouri-Columbia, where he earned a Bachelor of Journalism degree with a focus on Print and Digital News and Spanish. His educational background supports his specialization in creating data-driven content experiences that prioritize human-centric storytelling, which he has applied throughout his career.
Achievements in Content Development
Throughout his career, Pete Scantlebury has developed content strategies that integrate personalization and automation. These strategies aim to enhance brand engagement and create meaningful content experiences. His work has contributed to the success of various media and marketing organizations.