Catherine Weigel
About Catherine Weigel
Catherine Weigel serves as the Director of Marketing Communications at Sprott in New York, specializing in brand positioning and digital content strategy. With a robust background in financial marketing, she has held various senior roles in notable firms, including Morgan Stanley and ProShare Advisors.
Work at Sprott
Catherine Weigel has been serving as the Director of Marketing Communications at Sprott since 2022. In this role, she focuses on brand and product positioning, content strategy, and digital content writing. Her work contributes to Sprott's marketing efforts in the financial sector, particularly in New York, New York.
Previous Experience in Financial Communications
Before joining Sprott, Catherine Weigel held several key positions in financial communications. She worked at Morgan Stanley as Assistant Vice President and Managing Editor of Client Communications for 11 months in 2003. Additionally, she served as Vice President of Content at ProShare Advisors LLC from 2018 to 2022 and as Senior Vice President and Editorial Director at Carpenter Group for nine years, from 2009 to 2018.
Education and Expertise
Catherine Weigel earned a Bachelor of Arts degree from Denison University, where she studied English with a concentration in writing and Psychology. Her educational background supports her expertise in content strategy and digital content writing, particularly within the financial services industry.
Background in Integrated Marketing
Catherine Weigel has extensive experience in integrated marketing, specifically for complex financial offerings. Her work encompasses areas such as exchange-traded funds (ETFs), global indices, fintech, and institutional asset management. This background enables her to effectively communicate and position financial products in the marketplace.
Thought Leadership and Marketing Collateral
Catherine Weigel possesses a strong background in thought leadership and the development of marketing collateral within the financial industry. Her experience includes creating content that informs and engages clients, contributing to the overall marketing strategy of the organizations she has worked for.