Heather A. Mac Leod
About Heather A. Mac Leod
Heather A. Mac Leod serves as the Chief Marketing Officer and Managing Director at Sprott, bringing extensive experience in digital marketing and corporate communications. She has a diverse background that includes leadership roles in outdoor instruction and significant positions in marketing and communications across various financial institutions.
Current Role at Sprott
Heather A. Mac Leod serves as the Chief Marketing Officer and Managing Director at Sprott, a position she has held since 2017. In this role, she is responsible for overseeing the marketing strategies and initiatives that support the company's objectives in the financial sector. Her leadership contributes to Sprott's brand positioning and outreach efforts in the United States.
Previous Experience in Digital Marketing
Before joining Sprott, Heather Mac Leod held various roles in digital marketing. She worked at VanEck as the Director of Digital Marketing from 2009 to 2016, where she focused on digital strategies for ETFs and mutual funds. Additionally, she served as the Director of Communications at VanEck for one year in 2016. Her experience also includes a decade-long tenure at The Royce Funds/Royce & Associates as the Director of e-Communications.
Background in Outdoor Leadership
Heather Mac Leod has a significant background in outdoor leadership, having worked as a Mountaineering Instructor at the National Outdoor Leadership School from 1995 to 2010. This role involved instructing students in outdoor skills and leadership principles, enhancing her leadership capabilities and understanding of team dynamics in challenging environments.
Educational Qualifications
Heather Mac Leod earned her Bachelor of Arts in History from Dartmouth College, where she studied from 1977 to 1981. She also pursued graduate studies in Environmental Studies at New York University. Her educational background supports her diverse career in marketing, communications, and outdoor leadership.
Expertise in Communications and Marketing
Heather Mac Leod possesses a diverse skill set that encompasses sales and marketing, client servicing, and corporate communications. She has extensive experience in public relations and advertising across various media platforms, including print, web, social media, radio, and television. This expertise has been instrumental in her roles throughout her career.