Charla Session Reed
About Charla Session Reed
Charla Session Reed serves as the VP of Global Partner Marketing at Spryker, bringing extensive experience in marketing and education. Her career includes roles at notable companies such as ShipStation, Netspend, and Digital River, along with teaching positions at various universities.
Current Role at Spryker
Charla Session Reed serves as the VP Global Partner Marketing at Spryker, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that enhance partner relationships and drive business growth. Her expertise in go-to-market strategy and channel marketing supports Spryker's objectives in the competitive digital commerce landscape.
Previous Experience in Marketing
Charla has extensive experience in marketing across various organizations. She worked at ShipStation as Senior Director of Marketing from 2019 to 2022 and previously held the role of Director of Partner Marketing & Events from 2015 to 2019. Prior to ShipStation, she was a Senior Channel Marketing & Social Media Manager at Digital River from 2010 to 2012 and a Senior Marketing Campaign Manager at Netspend from 2012 to 2014.
Academic Background
Charla earned her MBA in Marketing from Bellevue University and a BA in Marketing from the University of North Texas. Her academic background provides a solid foundation for her career in marketing and education, allowing her to apply theoretical knowledge to practical applications in the business world.
Teaching Experience
Charla has a background in academia, having served as a Business Professor at Kaplan University from 2008 to 2010 and as a Professor of Marketing at Strayer University from 2010 to 2016. She also held adjunct professor positions at Herzing University and Bellevue University in 2008-2009. This experience reflects her commitment to education and her ability to convey marketing concepts effectively.
Specializations and Skills
Charla specializes in go-to-market strategy and channel marketing, with advanced expertise in both B2B and D2C marketing formats. She possesses strong written and verbal communication skills, which enhance her effectiveness in marketing roles. Additionally, her background includes significant experience in event management and brand management.