Michael R.
About Michael R.
Michael R. serves as the Head of Revenue & Growth Marketing at Spytec GPS, where he has worked since 2021. He has extensive experience in marketing and e-commerce, having held various leadership roles across multiple companies over the past two decades.
Current Role at Spytec GPS
Michael R. serves as the Head of Revenue & Growth Marketing at Spytec GPS, a position he has held since 2021. In this role, he focuses on developing and managing a growth engine aimed at expanding the SaaS user base to millions of subscription app users. He regularly executes and oversees structured growth experiments, iterating on strategies and reporting on key metrics. His responsibilities include collaborating closely with Sales and Product teams to establish a growth roadmap that ensures alignment across departments.
Previous Experience in Marketing
Michael R. has extensive experience in marketing across various organizations. He worked at Mason Interactive as a Marketing Advisor from 2019 to 2020 and served as VP of Growth Strategy from 2017 to 2019. His previous roles include Director of Ecommerce & Digital Marketing at Murray's Cheese from 2011 to 2013 and Director of Ecommerce & Marketing at Tortoise and Blonde from 2013 to 2014. He also held positions as a Marketing Consultant at Bubba's Q and Three Jerks Jerky, showcasing his versatility in marketing strategies.
Educational Background
Michael R. studied at Indiana University Bloomington, where he earned a Bachelor of Science in Business with a focus on Marketing from 1997 to 2001. He further enhanced his education at Harvard Business School, obtaining a Certificate in Disruptive Strategy in 2020. Additionally, he studied Global Business Strategies at Cass Business School - City University London in 2000. His academic background provides a solid foundation for his marketing expertise.
Marketing Automation and Growth Strategies
Michael R. has a strong focus on creating and maintaining marketing automation programs and dashboards, which serve as a control center for growth. He manages external marketing and creative agencies to achieve growth goals when necessary. His approach includes developing structured growth experiments and ensuring that marketing strategies align with overall business objectives.
Leadership Roles and Responsibilities
Throughout his career, Michael R. has held various leadership positions, including Chief Growth Officer at 365 Web Consulting since 2011 and COO & Founder at BedBathStore.com LLC from 2001 to 2011. He has consistently demonstrated the ability to lead teams and manage comprehensive marketing strategies, emphasizing collaboration across departments to drive growth and achieve organizational goals.