Adeline Pereira
About Adeline Pereira
Adeline Pereira is the Directrice Experience Design & Marketing Digital at SQLI in Lyon, France, where she leads a multidisciplinary team and focuses on client experience, e-business performance, and employee experience.
Current Title and Role
Adeline Pereira serves as the Directrice Experience Design & Marketing Digital at SQLI, a leading digital services company. Operating from the Lyon office in the Auvergne-Rhône-Alpes region of France, she oversees a team of 25 multidisciplinary professionals including UX designers, UI designers, and e-marketing consultants. Her primary focus is on enhancing client experience (CX), e-business performance, and employee experience (EX) through data-driven and user-centered methodologies.
Previous Roles at Leading Firms
Before her current role at SQLI, Adeline Pereira was the Directrice de la Création at WAX Interactive for seven years, where she led creative initiatives in Lyon, Auvergne-Rhône-Alpes, France. She also worked as a freelance Digital Art Director in Ottawa, Ontario, Canada for six months. Adeline has further experience as a Visual Designer at SQLI Agency and E-magineurs in Lyon, France.
Education and Academic Background
Adeline Pereira's educational background includes studying Multimedia for a year starting in 2004. Prior to that, she attended La Martinière Terreaux (arts School) where she studied Communication, Advertising, Graphic Design, and Publishing from 2002 to 2004. She also completed a three-year program in Design at the same institution from 1999 to 2002.
Team Leadership and Management
In her current role, Adeline Pereira manages a team of 25 professionals comprising UX designers, UI designers, and e-marketing consultants. She emphasizes values of benevolence, listening, and inclusion within her team. She is actively expanding the Experience Design team at SQLI Lyon, particularly in the domains of UX, UI, Search, and Analytics practices.
Client Experience and Performance Focus
Adeline Pereira is responsible for guiding major international clients on experience, performance, and visibility challenges. She believes in the convergence of UX and data and prefers custom solutions over pre-packaged ones. Her approach also involves continuous optimization to ensure superior client experience and e-business performance.