Basma Lahmine
About Basma Lahmine
Basma Lahmine is the HR Communication & Employer Brand Manager at SQLI in Morocco, with a background in corporate communication and marketing.
Current Position at SQLI
Basma Lahmine serves as the HR Communication & Employer Brand Manager at SQLI in Morocco. Her role involves managing the communication strategies and strengthening the employer brand. She is responsible for executing initiatives that enhance the visibility and attractiveness of the company as an employer within the region.
Previous Experience at Siemens Gamesa
From 2017 to 2019, Basma Lahmine worked at Siemens Gamesa as a Communication Professional in Casablanca, Grand Casablanca, Morocco. During her tenure, she was involved in developing and implementing communication plans and contributed to various internal and external communication efforts.
Educational Background
Basma Lahmine holds a Master's Degree in Marketing from Brunel University London, obtained in 2014. Prior to that, she completed a Business Administration and Management program at Willamette University in 2009. She also earned a Bachelor's Degree in Finance and Marketing from Al Akhawayn University, where she studied from 2007 to 2012.
Internship Experience
Basma Lahmine has completed several internships throughout her career. In 2015-2016, she worked as a Marketing and Communications Assistant Intern at Le point sur le i for two months. In 2011, she served as a Marketing Intern at MedZ for two months. These roles provided her with foundational experience in marketing and communication.
Language Proficiency and Communication Skills
Basma Lahmine is fluent in English, French, and Arabic, and possesses excellent written and oral communication skills. She is experienced in delivering presentations and writing reports. Her proficiency in multiple languages enables her to engage effectively with diverse audiences.
Professional Skills and Competencies
Basma Lahmine is skilled in corporate communication, team motivation, branding, business planning, events, marketing, social media, competitive analysis, public speaking, and corporate social responsibility (CSR). She is adept at building good working relationships and easily adapts to different working environments. Her strong attention to detail, ability to manage deadlines, multitasking, and competing priorities underscore her professional competencies.