Carole Hernandez
About Carole Hernandez
Carole Hernandez is the Marketing Manager at SQLI in Levallois-Perret, with extensive experience in product management and marketing across various companies.
Company
Carole Hernandez currently works at SQLI as the Marketing Manager in Levallois-Perret, France. SQLI is a digital services company specializing in the design, implementation, and deployment of digital solutions.
Title
Carole Hernandez holds the position of Marketing Manager at SQLI. She previously worked as a Senior Product Manager at the same company from 2018 to 2021.
Education and Expertise
Carole Hernandez studied at Ecole de Management de Normandie, where she graduated with a Master 2 in Cross-Cultural Marketing and Negotiation from 2006 to 2010. Additionally, she studied at Université de Versailles Saint-Quentin-en-Yvelines, achieving a DEUG in Economie et Gestion from 2004 to 2006.
Professional Background
Before her current role, Carole Hernandez was a Senior Product Manager at SQLI from 2018 to 2021. She also worked at Konica Minolta Business Solutions France as a Production Printing Product Manager for seven years, from 2011 to 2018. Earlier in her career, she held roles at Siemens Healthineers as a Junior Product Engineer from 2010 to 2011 and as a Product Engineer Assistant from 2008 to 2009.
Marketing Strategy and Implementation
At SQLI, Carole Hernandez leads the creation and execution of the marketing plan with a focus on Product Marketing, Digital platforms, and Sales Enablement. She is responsible for content creation involving the company's services and expertise. This includes the development of web pages, presentations, use cases, and customer testimonial videos. Additionally, she oversees inbound and outbound marketing campaigns and creates brand awareness content such as articles, white papers, ebooks, and infographics.
Digital Tools and Platforms
Carole Hernandez utilizes numerous digital tools and platforms in her role, including Hubspot, Drupal, Google Data Studio, Photoshop, InDesign, Livestorm, Letsignit, and Microsoft Dynamics. These tools aid in the execution of marketing strategies and enhance the effectiveness of digital marketing campaigns.
Sales Support and Training
Carole Hernandez provides training and support to sales representatives on the group's services and expertise. She is responsible for developing sales support tools and engaging the sales force through initiatives like the Sales Club and challenges. She also coordinates international marketing efforts and manages the evolution of the international web platform and Marketing Automation tool.