Julien Laligant
About Julien Laligant
Julien Laligant is an Account Manager specializing in Data, Analytics, and SEM at SQLI in Région de Lyon, France.
Current Role at SQLI
Julien Laligant has been working as an Account Manager specializing in Data, Analytics, and SEM at SQLI in Région de Lyon, France since March 2017. His role involves focusing on web analytics, data collection, and search engine marketing (SEM). He is responsible for the production of key performance indicators and custom dashboards aimed at data visualization, along with conducting audits and providing both technical and editorial recommendations for SEM strategies.
Previous Experience in Digital Project Management
Before joining SQLI, Julien Laligant worked as an Assistant Chef de Projet Digital at Groupe 361° in Région de Lyon, France, from 2016 to 2017 for five months. During this time, he gained hands-on experience in managing digital projects and further honed his skills in project coordination and client communication.
Early Career in Marketing and Consultancy
Julien Laligant's early career included roles such as Assistant Consultant Pôle Influence (alternance) at Insign - Agence in 2016 for four months, Stage Assistant Communication, Marketing at Prodecom in 2015 for five months, and Stage Assistant Gestion, Finance at Brian Tobin Consulting in Dublin, Ireland in 2014 for three months. These positions provided him with foundational experience in marketing, communication, finance, and consulting.
Educational Background
Julien Laligant's educational background includes a Master II - MBA in Marketing Digital from INSEEC - Sup de Pub achieved in 2017, and a Master I in Communication Corporate et Événementielle from the same institution in 2016. He also holds a Bachelor’s degree in Gestion, Marketing, Communication from EGC de l'Ain Bourg-en-Bresse, completed in 2015. Prior to his higher education, he received a BAC Économique et Social from Lycée Val de Saône Trévoux, completed in 2011.
Specialized Skills in Data and SEM
Julien Laligant specializes in various aspects of data and SEM. His expertise includes creating and implementing tagging plans for data collection, monitoring performance and behavior analytics, and providing actionable recommendations. He is skilled in optimizing semantic fields to improve search engine rankings and offers strategic consulting and operational implementation for client projects.