Lissa Simons
About Lissa Simons
Lissa Simons is the Team Lead Performance Marketing at SQLI, with extensive experience in digital marketing strategy and project management across various regions in Belgium.
Current Professional Roles at SQLI
Lissa Simons holds dual roles at SQLI, operating as a Team Lead Performance Marketing and Senior Digital Marketing Strategist. Based in Ghent, Flemish Region, Belgium, she is responsible for directing performance marketing strategies and initiatives. Her expertise includes overseeing teams and leading campaigns that optimize digital marketing efforts for increased brand visibility and engagement.
Career Journey and Experience
Lissa Simons has developed her career through various significant roles. Starting as an Online Marketeer at Lola & Liza, she evolved into positions at PrintConcept.com and Flyer.be. She then joined SQLI as a Performance Marketeer, progressed to Digital Marketing Project Manager, and now serves as Team Lead Performance Marketing. Her journey reflects a consolidation of skills in digital marketing spanning over different companies and roles.
Educational Background and Specializations
Lissa Simons possesses a comprehensive educational background. She earned a postgraduate degree in User Experience Architecture from Arteveldehogeschool in 2022 and a Master in the Science of Business Management and Entrepreneurship from HUB-KUBrussel in 2011. Additionally, she holds a Bachelor in the Science of HW/TEW from the same university, grounding her expertise in multiple facets of business and digital marketing.
Specialization in Digital Marketing Strategies
Lissa Simons specializes in managing and optimizing social media marketing campaigns. Her proficiency encompasses both Search Engine Advertising (SEA) and Search Engine Optimization (SEO). This specialization has been honed through her roles at SQLI, where she transitioned from Performance Marketeer to leading marketing teams and strategies for optimized digital presence.
Regional Market Knowledge
Lissa Simons has worked in various regions across Belgium, including Ghent, Brugge, and Brussels. This geographical diversity in her career has provided her with a well-rounded understanding of regional market dynamics. Her experience in these areas has been integral to her approach in strategizing and managing marketing campaigns that are both region-specific and globally relevant.