Renuka R.
About Renuka R.
Renuka R. serves as the Head of Sales and Success at Squadcast in Amsterdam, Netherlands, where she has significantly increased Annual Recurring Revenue and customer satisfaction since 2022. With a background in sales and business development at Freshworks and Squadcast, she has a proven track record of driving revenue growth and establishing effective sales processes.
Current Role at Squadcast
Renuka R. serves as the Head of Sales and Success at Squadcast, a position she has held since 2022. Based in Amsterdam, North Holland, Netherlands, she has focused on driving sales initiatives and enhancing customer success strategies. Under her leadership, Squadcast has seen significant growth in its Annual Recurring Revenue (ARR), achieving a 250.1% increase between Q3 2022 and Q2 2023. Her contributions have also led to Squadcast being recognized as a G2 Mid-market leader in fall 2023.
Previous Experience in Sales
Prior to her current role, Renuka R. worked at Freshworks as an Account Manager for SMB & Enterprise from 2014 to 2016 in Chennai, India. She later transitioned to the role of Associate Sales Lead at Freshworks from 2016 to 2018. Renuka also held various positions at Squadcast, including Business Development Manager and Product Advocate, contributing to the company's growth and sales strategies.
Sales Achievements
Renuka R. has achieved notable sales milestones during her tenure at Squadcast. She successfully established an outbound sales process that generated a pipeline of $450k within four months. Additionally, she contributed to a 158.9% increase in revenue through expansion efforts and significantly reduced the Median Response Time (MRT) from 3 minutes to 1 minute and 4 seconds, which improved Customer Satisfaction (CSAT) from 95% to 98.3%.
Educational Background
Renuka R. is pursuing an Executive MBA at the Rotterdam School of Management, Erasmus University, with an expected completion date in 2025. She previously earned a Bachelor’s Degree in Electronics and Instrumentation from Shanmugha Arts, Science, Technology and Research Academy, where she studied from 2010 to 2014.
Professional Affiliations
Renuka R. has been a member of Pavilion since 2021. This affiliation allows her to engage with a network of professionals focused on advancing their careers in sales and customer success, further enhancing her expertise in the field.