Alaa Rhouma
About Alaa Rhouma
Alaa Rhouma is a Director of Performance Marketing with extensive experience in digital marketing and analytics. He has held various leadership roles in notable companies and is fluent in English, French, and Arabic, enhancing his capabilities in international marketing strategies.
Current Role at SRTX
Alaa Rhouma serves as the Director of Performance Marketing at SRTX, a position he has held since 2022. In this role, he focuses on enhancing marketing strategies and optimizing performance metrics to drive business growth. His expertise in analytics and reporting plays a crucial role in informing strategy adjustments and improving campaign effectiveness.
Previous Experience in Performance Marketing
Before joining SRTX, Alaa Rhouma worked at Mindshare as the Director of Performance Strategy from 2020 to 2022. His responsibilities included developing performance marketing strategies and overseeing their implementation. Prior to that, he was the Strategy and Performance Lead at iProspect from 2019 to 2020, where he contributed to the development of marketing strategies in the Montreal, Canada area.
Background in Digital Marketing
Alaa Rhouma has a diverse background in digital marketing, having held various positions that enhanced his skill set. He was the Practice Lead at Bloom | Digital Marketing Agency from 2017 to 2019 and worked as a Team Lead in Digital Marketing at Mercan Capital Ltd. from 2015 to 2017. His experience spans across different roles, including web development and customer acquisition, which have equipped him with a comprehensive understanding of the digital marketing landscape.
Education and Expertise
Alaa Rhouma holds a Master's degree in Computer Software Engineering from the Higher Institute of Information Technology and Mathematics (ISIMM), where he studied from 2006 to 2012. His educational background supports his technical skills in web and graphic design, video creation using Adobe After Effects, and local and video SEO, enabling him to optimize digital marketing campaigns effectively.
Multilingual Skills
Alaa Rhouma is trilingual, fluent in English, French, and Arabic. This language proficiency enhances his ability to implement international marketing strategies and communicate effectively with diverse audiences. His multilingual skills contribute to the development of targeted marketing campaigns that resonate with various demographic groups.