Natalie Catania
About Natalie Catania
Natalie Catania is a seasoned professional in integrated marketing and partnerships, currently serving in the Office of the CEO at Sheertex. With a diverse background in customer experience, talent acquisition, and entrepreneurship, she has significantly contributed to the growth of various organizations over her career.
Work at SRTX
Natalie Catania has held multiple roles at SRTX, contributing significantly to the organization from 2017 to 2022. She served as Head of Workplace Experience for four years in Montreal, Quebec, where she focused on enhancing employee engagement and workplace culture. Additionally, she worked in Talent Acquisition for three years, helping to attract and retain top talent. Catania also held the position of Head of Customer Experience for three years in Toronto, where she implemented strategies to improve customer satisfaction. In 2022, she took on the role of Head Unsung Socks (Sheertex) for eight months. Currently, she is a Founding Team Member and Investor at Sheertex, where she continues to influence the company's direction.
Education and Expertise
Natalie Catania has a robust educational background, having studied at OCAD University where she earned a Bachelor of Design (BDes). She also completed a Bachelor of Business Administration (BBA) at the University of Guelph-Humber. Catania has pursued further education in specialized areas, including Angel Investing for Entrepreneurs at Female Funders and Digital Marketing at RED Academy. Additionally, she studied Business Analytics at Harvard Business School Online. Her diverse educational experiences contribute to her expertise in integrated marketing, customer experience, and team development.
Background
Catania's professional journey includes a range of roles that span over a decade. Before her tenure at SRTX, she founded and served as CEO of Ms. Dress Up Inc. from 2012 to 2017 in Toronto, Ontario. She also founded Entrepreneur Girl in 2008, where she has been actively involved for 15 years. Her early career includes a significant role at the Toronto Blue Jays, where she worked in Guest Experience for 11 years. Catania's diverse background in retail, marketing, and customer experience has shaped her approach to business.
Achievements
Throughout her career, Natalie Catania has made notable contributions to the organizations she has been part of. At Sheertex, she has played a pivotal role in developing business strategies that align with the company's growth objectives. Her efforts in integrated marketing have enhanced the brand's visibility in the market. Catania's customer-first philosophy has guided her decision-making processes, ensuring that customer satisfaction remains a priority. She has also been instrumental in forging strategic partnerships that have positively impacted Sheertex's success.