Martina Lercher
About Martina Lercher
Martina Lercher serves as the Global Marketing Manager for Technologies & Solutions at SSI SCHÄFER since 2021, where she emphasizes sustainability in her marketing strategies. With a strong background in digital communication and storytelling, she has held various marketing roles across multiple companies, including ABB and Mondi Group.
Work at SSI SCHÄFER
Martina Lercher has been serving as the Global Marketing Manager for Technologies & Solutions at SSI SCHÄFER since 2021. In this role, she focuses on creating engaging content to promote B2B solutions. Her marketing strategies advocate for sustainability, reflecting her passion for nature. Lercher's position at SSI SCHÄFER allows her to leverage her extensive experience in digital communication and storytelling to enhance marketing campaigns.
Education and Expertise
Martina Lercher is currently pursuing MSc studies in Online Media Marketing at Donau-Universität Krems, a program she has been enrolled in since 2020. She previously studied at FH Joanneum from 2004 to 2008. Additionally, she attended Mount Royal University for a brief period in 2006. Lercher combines her academic background with her professional experience to develop innovative communication strategies in her marketing roles.
Background
Martina Lercher has a diverse professional background in marketing and communications. She began her career at Mondi Group, where she worked as a Marketing Coordinator for Consumer Coatings from 2010 to 2011. She then held the position of Marketing and Communication Manager for Consumer Packaging at Mondi Group from 2011 to 2013. Following her time at Mondi, she joined ABB, where she has worked in various roles since 2013, including Product Communications Manager for MV Drives and currently as Product and Solutions Communications Manager for Drives and Controls.
Achievements
In her career, Martina Lercher has developed a strong foundation in storytelling and digital communication. Her expertise has contributed to the success of various marketing campaigns, particularly in the B2B sector. Lercher's focus on sustainability in marketing strategies aligns with current industry trends and demonstrates her commitment to responsible marketing practices.