Michael Hoffmann
About Michael Hoffmann
Michael Hoffmann is the Director of Business Development at SSI Schäfer, where he has worked since 2017. He has extensive experience in sales and market strategy within the Food & Beverage sector, having held various roles at the company since 2001.
Work at SSI SCHÄFER
Michael Hoffmann has held multiple positions at SSI Schäfer since 2001. He began as a Sales and Application Engineer in Würzburg, where he worked for two years. He then transitioned to a Senior Sales and Application Engineer role, serving for five years until 2008. Following this, he took on the position of Sales Area Manager for two years in Dortmund. From 2011 to 2014, he served as Senior Business Unit Manager, overseeing various business operations. He later became Business Sector Manager for the Beverage sector from 2014 to 2016. Since 2017, he has been the Director of Business Development, focusing on strategic market development in the Food & Beverage sector.
Education and Expertise
Michael Hoffmann studied at Technische Hochschule Georg Agricola, where he achieved a degree in Maschinenbau. His educational background provides a strong foundation for his roles in business development and sales within the engineering and manufacturing sectors. His expertise includes market analysis, sales strategy development, and team management, which he has applied throughout his career at SSI Schäfer.
Background
Michael Hoffmann has extensive experience in the engineering and sales sectors, particularly within the Food & Beverage industry. His career at SSI Schäfer spans over two decades, during which he has progressed through various roles, gaining a comprehensive understanding of market dynamics and customer needs. His work has involved overseeing contract negotiations, managing sales teams, and conducting market analyses to inform strategic decisions.
Achievements
In his current role as Director of Business Development at SSI Schäfer, Michael Hoffmann is responsible for the strategic development and penetration of new markets in the Food & Beverage sector. He oversees the negotiation and awarding processes, including contract creation and order finalization. His accountability for order intake and sales key performance indicators (KPIs) reflects his focus on driving business growth and operational efficiency.