Kate Hector
About Kate Hector
Kate Hector serves as the Director of Content Marketing at Stages Cycling, where she manages a team and oversees content creation for various channels. With a background in communications and marketing, she has held roles at the University Interscholastic League and Texas Tech University, and has contributed to cycling-related content and brand partnerships.
Work at Stages Cycling
Kate Hector serves as the Director of Content Marketing at Stages Cycling, a position she has held since 2022. In this role, she is responsible for recruiting and managing content and equipment needs for over 30 sponsored athletes and teams. She oversees the creation and coordination of a comprehensive content marketing calendar that spans multiple channels, including blogs, social media, and email marketing. Additionally, she manages a team that includes a Content Writer, Social Media Coordinator, and Power Education Specialist. Hector has been involved in product updates and feature announcements for Stages Cycling and has published content on the company's website since at least 2021.
Previous Experience at University Interscholastic League
Before joining Stages Cycling, Kate Hector worked at the University Interscholastic League (UIL) in various roles. She served as the Media Coordinator from 2012 to 2015 and later as the Communications Coordinator from 2015 to 2019. During her tenure at UIL, she developed communication strategies and managed media relations, contributing to the organization’s outreach efforts in the Austin, Texas area.
Education and Expertise
Kate Hector earned her Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from Texas Tech University, studying from 2008 to 2012. Her education provided her with a strong foundation in communication strategies and brand management. She also studied Public Relations/Image Management during her time at the university, further enhancing her expertise in the field.
Background in Marketing and Communications
Prior to her current role, Kate Hector gained valuable experience in marketing and communications through various internships. She worked as a Communications Intern at Texas Tech University from 2010 to 2011 and as an Intern at the Military Child Education Coalition in 2009. These roles contributed to her understanding of effective communication practices and marketing strategies, which she has applied throughout her career.
Content Creation and Writing
In her current position, Kate Hector is actively involved in content creation, focusing on cycling training advice and product recommendations. She has authored articles on cycling topics, including FTP testing and power-to-weight ratio. Hector coordinates content creation involving photo, video, and design from both in-house creators and freelancers, ensuring a diverse and engaging content output for Stages Cycling.