Nancy Blackwood
About Nancy Blackwood
Nancy Blackwood serves as the Senior Vice President of Digital Marketing at Stand Up To Cancer, where she has worked since 2017. With a background in digital marketing at Sony Pictures Entertainment, she is recognized for her expertise in data-driven strategies and global campaign development.
Work at Stand Up To Cancer
Nancy Blackwood serves as the Senior Vice President of Digital Marketing at Stand Up To Cancer, a role she has held since 2017. In this position, she focuses on developing and executing digital marketing strategies that enhance the organization's outreach and engagement efforts. Her work involves collaboration with various divisions, including Publicity, Creative Production, Promotions, Media, and International, to create cohesive global campaigns. Blackwood's expertise in data-driven marketing allows her to optimize campaigns for maximum return on investment.
Previous Experience at Sony Pictures Entertainment
Prior to her current role, Nancy Blackwood worked at Sony Pictures Entertainment as Vice President of Digital Marketing from 2008 to 2017. During her nine years at the company, she was recognized for creating innovative marketing campaigns that generated significant buzz and engagement. Her leadership in digital marketing strategies contributed to the overall success of various projects within the entertainment sector.
Education and Expertise
Nancy Blackwood earned her Bachelor's degree in New Media and Design from the University of California, Los Angeles. Her educational background has equipped her with the skills necessary to excel in digital marketing. Blackwood specializes in data-driven, people-based marketing strategies and has a strong background in influencer collaborations, editorial, and online publicity. Her expertise extends to strategic marketing and partnerships within the digital and entertainment industries.
Background in Digital Marketing
Before her tenure at Sony Pictures Entertainment, Nancy Blackwood worked as an Associate Producer at 65media from 2005 to 2006. This early experience in the media industry laid the foundation for her career in digital marketing. Throughout her professional journey, she has developed a proven track record in creating and executing successful marketing campaigns that leverage digital platforms.