Marcela Rezende
About Marcela Rezende
Marcela Rezende serves as the Head of Marketing at Stark Bank and has extensive experience in marketing and brand management across various industries. She has held leadership roles at notable companies and is actively involved as an angel investor and mentor in multiple organizations.
Work at STARK BANK
Marcela Rezende serves as the Head of Marketing at STARK BANK, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives within the organization. Her tenure at STARK BANK has lasted for approximately nine months, during which she has contributed to the bank's marketing efforts in São Paulo, Brazil.
Current Roles and Investments
In addition to her role at STARK BANK, Marcela Rezende is actively involved in several other organizations. She has been an Advisor at OU since 2023 and serves as an Angel Investor and Board Member at The Growth Brands and V4 Company. She is also a member of Todas Group and has been a mentor at G4 Educação since 2021. Her involvement in these roles reflects her commitment to supporting startups and educational initiatives.
Professional Background
Marcela Rezende has a diverse professional background with extensive experience in marketing. She has worked in various capacities at multinational corporations, including L'Oréal, Bacardi, and The Estée Lauder Companies. Her roles have ranged from Marketing Coordinator to Global Brand Director, showcasing her expertise in brand management across different markets. She has also transitioned to the startup ecosystem, focusing on mentorship and investment since 2021.
Education and Expertise
Marcela Rezende holds a Bachelor's Degree in Business Administration with a focus on Marketing from ESPM Escola Superior de Propaganda e Marketing. She further enhanced her expertise by completing an Executive Education program at Harvard Business School. Her educational background supports her extensive experience in marketing and brand strategy, enabling her to contribute effectively to the organizations she works with.
Achievements and Contributions
Throughout her career, Marcela Rezende has made significant contributions to the companies she has worked for. Notably, she played a key role in developing an innovative customer-focused strategy at L'Oréal Paris, which led to an expatriation opportunity in France. Additionally, she founded MR Marketing and Branding to assist companies in building their brands and marketing strategies, further demonstrating her commitment to the field.