Annabel Herrick
About Annabel Herrick
Annabel Herrick is a Senior Copywriter at Starling Bank in London, England, with a diverse background in content creation and public relations. She has worked with various startups and contributed significantly to the growth of Glorious Sport's multimedia platform during the pandemic.
Current Role at Starling Bank
Annabel Herrick has been serving as a Senior Copywriter at Starling Bank since 2021. In this role, she is responsible for creating and managing content that aligns with the bank's brand and communication strategies. Her position is based in London, England, where she contributes to the bank's marketing efforts and engages with its audience through well-crafted messaging.
Previous Experience in Freelance Roles
Annabel Herrick has extensive freelance experience, including her role as a Freelance Contributing Editor at Glorious Sport in 2021, where she edited 100 articles and contributed regular stories. She also worked as a Freelance Lifestyle Editor for Glorious Sport from 2020 to 2021, and as a Freelance Arts Editor at Dojo Media for one month in 2017. Additionally, she served as a Freelance Editorial Producer at Safara in 2019.
Background in Public Relations
Annabel Herrick has a background in public relations, having worked as a PR Account Manager at Black Diamond Limited from 2015 to 2017. She also gained experience as an Account Executive at A Marr + Associates, Marketing and Media Relations from 2013 to 2015. Her early career included an internship as a PR Intern at BJL in 2013.
Education and Academic Qualifications
Annabel Herrick studied at the University of Manchester, where she earned a Bachelor of Arts (B.A.) in English Literature and French from 2009 to 2013. She also attended Université Paris Sorbonne (Paris IV) / Sorbonne University, focusing on French Literature and Translation for one year from 2011 to 2012.
Skills and Digital Proficiency
Annabel Herrick is experienced in various digital tools essential for content creation and management. Her skill set includes proficiency in WordPress, SquareSpace, Google Analytics, Hootsuite, Later, Google Docs, Excel, Word, SemRush, Slack, Trello, and Mailchimp. This expertise supports her effective communication and project management in her roles.