Megan Griffin
About Megan Griffin
Megan Griffin is a Digital Growth Assistant at Starling Bank, with a background in digital marketing and analytics. She previously worked at Techtronic Industries EMEA and Vauxhall Motors Ltd, where she achieved significant increases in web traffic and social media engagement.
Work at Starling Bank
Megan Griffin has been employed at Starling Bank as a Digital Growth Assistant since 2021. In this role, she focuses on enhancing the bank's digital presence and growth strategies. Her responsibilities include analyzing digital performance metrics and implementing initiatives to improve user engagement and acquisition.
Previous Experience at Techtronic Industries EMEA
Before joining Starling Bank, Megan worked at Techtronic Industries EMEA as a Digital Marketing Assistant from 2018 to 2021. During her tenure, she successfully increased Vauxhall's web traffic from email campaigns by over 30% year on year. She also achieved blue-tick verification for Milwaukee Tool's social media accounts and managed the transition of social media management in-house, resulting in significant cost savings and follower growth.
Achievements in Digital Marketing
Megan Griffin has a proven track record in digital marketing. She redesigned Milwaukee Tool's online review system and implemented automated emails, which led to a 414% increase in reviews within a year. Additionally, she compiles monthly digital statistics reports, translating complex data into accessible formats for internal stakeholders.
Education and Expertise
Megan studied at The British School of Paris, where she completed A levels in French, German, Economics, and Business from 2012 to 2014. She then attended the University of Reading, earning a Bachelor's degree in Consumer Behaviour and Marketing from 2014 to 2018. Her educational background supports her expertise in digital marketing and consumer insights.
Experience at Vauxhall Motors Ltd
Megan Griffin also gained experience as a CRM Specialist during her industrial placement at Vauxhall Motors Ltd from 2016 to 2017. This role provided her with foundational skills in customer relationship management and marketing strategies, contributing to her overall professional development in the digital marketing field.