Nadia Grys
About Nadia Grys
Nadia Grys serves as the Head of Product Marketing at Starling Bank, where she has worked since 2022. With over a decade of experience in digital marketing across various sectors, she specializes in personalized marketing strategies and team management.
Work at Starling Bank
Nadia Grys serves as the Head of Product Marketing at Starling Bank, a position she has held since 2022. In this role, she is responsible for overseeing product marketing strategies and initiatives. Her work involves collaborating with various teams to enhance customer engagement and drive product adoption. Based in London, England, she manages her responsibilities while working remotely with peers and clients across different time zones.
Education and Expertise
Nadia Grys studied Human Geography at the University of Leeds from 2007 to 2010, earning her degree after three years of study. She furthered her education by obtaining a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing, completing the program from 2012 to 2013. Her educational background supports her expertise in digital marketing and product management.
Background in Digital Marketing
Nadia Grys has over 10 years of experience in digital marketing, particularly within the financial services sector. She has held senior roles at Investec Bank and Nationwide Building Society, where she managed digital customer engagement channels. Her responsibilities included overseeing email marketing, in-app messaging, website content, and push notifications. Additionally, she led the EMEA marketing team at OtherLevels, focusing on client success through technology and data.
Freelance Projects and Digital Initiatives
In addition to her corporate roles, Nadia Grys has developed several websites and digital marketing projects on a freelance basis. These initiatives demonstrate her ability to apply her marketing skills in diverse contexts and contribute to various projects outside of her primary employment.
Passion for Personalization in Marketing
Nadia Grys is passionate about 1-to-1 relationship marketing, emphasizing the importance of personalization and relevancy in digital communications. She focuses on delivering the right content to the right audience at the appropriate time and context, which is essential for effective customer engagement and satisfaction.