Nadia Grys
About Nadia Grys
Nadia Grys serves as the Head of Product Marketing at Starling Bank, bringing over 10 years of experience in various sectors including tech and banking. She specializes in 1-to-1 relationship marketing and has a strong background in digital customer engagement.
Work at Starling
Nadia Grys serves as the Head of Product Marketing at Starling Bank, a position she has held since 2022. In this role, she focuses on enhancing product marketing strategies to align with customer needs and market trends. Her responsibilities include overseeing marketing initiatives that drive customer engagement and retention. Grys leverages her extensive experience in digital marketing to implement effective campaigns that resonate with Starling's target audience.
Education and Expertise
Nadia Grys holds a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing, which she completed from 2012 to 2013. She also earned a degree in Human Geography from the University of Leeds, studying from 2007 to 2010. Her educational background provides a strong foundation for her expertise in digital marketing, particularly in areas such as personalization and customer engagement.
Background
With over 10 years of experience, Nadia Grys has worked with prominent brands across various sectors, including technology, banking, gaming, and retail. Her career includes significant roles in financial services, where she served as a senior digital marketing manager at Investec Bank and Nationwide Building Society. Grys has also led the EMEA marketing team at OtherLevels, emphasizing client success through technology and data.
Digital Marketing Initiatives
Nadia Grys has managed various digital customer engagement channels, including email marketing, in-app messaging, and website content targeting. She has developed multiple websites and digital marketing projects on a freelance basis, showcasing her ability to create tailored marketing solutions. Her focus on delivering relevant content at the right time highlights her commitment to effective 1-to-1 relationship marketing.
Team Management and Collaboration
Nadia Grys has experience in building and managing marketing teams, as well as collaborating with peers and clients across different time zones. Her ability to work effectively in remote settings has been a significant aspect of her career, allowing her to lead projects that require coordination and communication across diverse groups.