Charlie Armstrong
About Charlie Armstrong
Charlie Armstrong is the Vice President of Marketing at Starr Companies, with a career spanning over three decades in branding and marketing roles across various companies, including AIG and Lincoln Financial Group. He has a strong background in brand management and advertising, recognized for his innovative strategies that significantly increased brand awareness and revenue.
Work at Starr Insurance
Charlie Armstrong has served as the Vice President of Marketing at Starr Companies since 2018. In this role, he is responsible for overseeing the marketing strategies and initiatives that promote the company's brand and services. His extensive experience in the marketing field contributes to the development of effective campaigns that align with the company's goals.
Previous Experience in Marketing
Prior to his current position, Charlie Armstrong held several significant roles in marketing. He worked at Lincoln Financial Group as Vice President and Head of Brand Management from 2010 to 2012. Before that, he served as Senior Director of Advertising and Global Branding at AIG from 2002 to 2010. His career also includes a tenure at Ogilvy & Mather, where he was a Senior Partner and Management Supervisor for 18 years.
Education and Expertise
Charlie Armstrong earned a Bachelor of Arts degree from Cornell University, where he studied Government and American Studies. His educational background, combined with extensive professional experience, has established him as a knowledgeable figure in B2C and B2B integrated marketing. He is recognized as a trusted advisor to CEOs and senior leadership teams.
Achievements in Brand Management
During his tenure at AIG, Charlie Armstrong led initiatives that significantly increased brand awareness, elevating it from 30% to over 70% in the US within four years. He unified AIG’s global brand across 2400 operations in 130 countries through a major sponsorship with Manchester United, which generated nearly $1.5 billion in incremental attributed business revenue. He also pioneered the first use of YouTube in an advertising campaign for AIG.
Career Progression
Charlie Armstrong's career has shown a consistent progression in marketing leadership roles. After his time at AIG, he worked as Senior Vice President of Branding and Communications at Manulife from 2014 to 2017. His recruitment to AIG followed a successful period at Ogilvy, where he advanced to Senior Partner, managing major accounts such as AIG and Hershey Chocolate.