Erica Cosentino
About Erica Cosentino
Erica Cosentino serves as the Marketing Manager for Stax Bill, where she has successfully implemented a brand awareness strategy and significantly improved organic website traffic. With a diverse background in marketing roles across various companies, she has demonstrated expertise in digital marketing, content creation, and brand management.
Current Role at Stax Bill
Erica Cosentino serves as the Marketing Manager at Stax Bill, a position she has held since 2022. In this role, she focuses on enhancing brand awareness and driving marketing initiatives for the company. Her responsibilities include implementing strategies to grow the company's digital presence and engage with potential customers effectively. She operates remotely from Orlando, USA.
Previous Experience in Marketing
Before her current role, Erica Cosentino worked at Stax Bill as a Content Marketer from 2021 to 2022. She also held positions at Edge Imaging, where she served as a Marketing Communications Coordinator and later as a Content Marketing Specialist from 2017 to 2021. Additionally, she worked as a Marketing Coordinator at Egan Visual from 2016 to 2017. These roles contributed to her expertise in digital marketing and content strategy.
Education and Qualifications
Erica Cosentino studied at George Brown College, where she earned a Certificate in Social Media Marketing. She also attended Humber College, achieving a Diploma in Broadcast Television/Videography. Her educational background supports her marketing career, providing her with skills in both digital marketing and media production.
Achievements in Marketing Strategy
In her role at Stax Bill, Erica implemented a brand awareness-focused webinar strategy on BrightTALK, resulting in a growth of 525 subscribers within five months. She also led the rebranding of the recurring billing business unit from Fusebill to Stax Bill, establishing a new brand identity. Additionally, she improved the business unit's organic website traffic by 54% quarter over quarter prior to a rebrand and domain change.
Early Career and Media Experience
Erica Cosentino began her career in media, working as a Co-Host and Community Producer for 'Orders Up' at Rogers TV from 2012 to 2013. She also gained experience as a Production Assistant for 'Cable 10 Live' at Rogers Communications in 2015 and as an Office Coordinator/Content Coordinator at UR-Channel Broadcasting Company from 2015 to 2016. These roles provided her with foundational skills in content creation and production.