Ray Lau®️
About Ray Lau®️
Ray Lau serves as the VP of Marketing at Stax Payments, bringing extensive experience from previous roles at PowerDMS and Midigator. He has a strong background in marketing strategy, customer advocacy, and product development.
Current Role at Stax Payments
Ray Lau serves as the Vice President of Marketing at Stax Payments, a position he has held since 2022. In this role, he focuses on developing and implementing marketing strategies that align with the company's objectives. His responsibilities include overseeing marketing initiatives and collaborating with various teams to enhance brand visibility and customer engagement.
Previous Experience at PowerDMS
Ray Lau has extensive experience at PowerDMS, where he held multiple roles from 2009 to 2021. He began as a Web Strategist and later progressed to positions such as Digital Marketing Manager, Customer Advocacy Marketing Manager, Director of Customer Marketing, and Director of Growth Marketing. During his tenure, he optimized post-sale customer journeys and managed the PowerDMS Champions advocacy program, which generated over $1 million in opportunities.
Career at Market Traders Institute
Before his time at PowerDMS, Ray Lau worked at Market Traders Institute, Inc. as a Senior Graphic Designer from 2007 to 2009. In this role, he contributed to various design projects, enhancing the visual communication of the company's marketing materials.
Education and Professional Development
Ray Lau studied at the University of Central Florida, where he earned a Bachelor of Fine Arts (BFA) in Art from 2001 to 2004. He has also pursued professional development through CXL, achieving a certification in Lifecycle Email Marketing since 2018. His education and ongoing learning contribute to his expertise in marketing strategies.
Podcast Appearance and Recognition
Ray Lau was the first guest on the Anxious Marketers podcast, where he shared insights from his marketing career. Additionally, he designed a brochure for a new product at PowerDMS that won the Florida Print Award in 2011, showcasing his ability to create impactful marketing materials.