Ala' El Hakawati

Ala' El Hakawati

Regional Sales Lead (Products & Services) @ Sterlite technologies

About Ala' El Hakawati

Ala' El Hakawati serves as the Regional Sales Lead for Products and Services at STL - Sterlite Technologies Limited, bringing over 20 years of experience in the telecom and IT industry. He has held various leadership roles across multiple companies, demonstrating strong analytical skills and a strategic vision in sales and business development.

Work at Sterlite Technologies

Ala' El Hakawati serves as the Regional Sales Lead for Products & Services at Sterlite Technologies Limited (STL) since 2021. In this role, he is responsible for driving sales strategies and managing client relationships in the Middle East region. His position involves overseeing the delivery of products and services tailored to meet the needs of clients in the telecom and IT sectors. El Hakawati's extensive background in sales and project management supports his efforts in achieving business objectives and enhancing customer satisfaction.

Education and Expertise

Ala' El Hakawati earned a Bachelor of Science degree in Electrical Engineering from Al-Jami'ah Al-Urdunia, completing his studies from 1996 to 2001. His educational background provides a solid foundation for his extensive career in the telecom and IT industry. El Hakawati possesses strong analytical capabilities and a deep understanding of technical concepts, which are essential for managing complex projects and contracts in his field.

Background in Telecom Industry

Ala' El Hakawati has over 20 years of experience in the telecom and IT industry, having worked with several prominent companies. His career began at Zain Jordan as a Senior RF Engineer, where he worked from 2001 to 2004. He then held various positions, including Mobile Access Manager at Ericsson and Professional Services Manager at Motorola. His experience spans multiple roles and responsibilities, contributing to his comprehensive knowledge of the industry.

Achievements in Project Management

Throughout his career, Ala' El Hakawati has managed complex mega contracts and projects across the Middle East and Africa (MEA) region. He has demonstrated a strong strategic vision in sales and business development, particularly for multi-million, multi-portfolio projects. His proven track record includes implementing processes that enhance work efficiencies within the telecom and IT sectors, showcasing his ability to drive operational improvements.

Career Progression

Ala' El Hakawati's career progression reflects a consistent advancement through various roles in the telecom sector. After starting as a Senior RF Engineer at Zain Jordan, he transitioned to Umniah and then to Motorola, where he spent six years as a Professional Services Manager. He later worked at Nokia as an NPO Project Manager before moving to Comba Telecom as Director of Services & Sales. His diverse experiences across different companies have equipped him with a comprehensive skill set relevant to his current position at STL.

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