Khushboo Gupta
About Khushboo Gupta
Khushboo Gupta serves as the Manager of the Brand Marketing Department at Sterlite Technologies Limited, where she has worked since 2015. She has a background in marketing with experience at Crompton Greaves and Philips, and holds a Bachelor of Business Administration and a Bachelor of Arts.
Work at Sterlite Technologies
Khushboo Gupta has been serving as the Manager in the Brand Marketing Department at Sterlite Technologies Limited since 2015. In this role, she has contributed significantly to the company's branding efforts in Pune, Maharashtra, India. Her responsibilities include leading the planning and execution of the Brand Transition project and acting as the brand custodian to ensure adherence to brand guidelines globally. She is also responsible for creating and executing the annual advertising plan across various media platforms, both online and offline.
Previous Experience in Marketing
Before joining Sterlite Technologies, Khushboo Gupta worked at Crompton Greaves as Deputy Manager in the Marketing Department from 2014 to 2015. Her career also includes a position at Philips, where she served as Assistant Manager in the L and I department from 2010 to 2012 in the Netherlands. These roles provided her with a solid foundation in marketing strategies and brand management.
Education and Expertise
Khushboo Gupta holds a Bachelor of Business Administration degree from Bsss College, Habibganj, Bhopal, where she studied from 2005 to 2008. Additionally, she has studied at the Balaji Institute of Management and HRD, which further enhanced her expertise in marketing and management. Her educational background supports her current role in brand marketing and strategic communication.
Brand Development Initiatives
At Sterlite Technologies, Khushboo Gupta is involved in building an ecosystem for creative development, which includes leveraging in-house capabilities and collaborating with external partners. She focuses on developing and strengthening the brand by identifying and enhancing communication channels to increase brand awareness, relevance, and reputation.