Ravi Prakash
About Ravi Prakash
Ravi Prakash serves as the Global Marketing Head for Access Solutions at STL - Sterlite Technologies Limited, where he has worked since 2019. With over 12 years of experience in the ICT industry, he specializes in integrated digital marketing strategies and customer engagement.
Work at Sterlite Technologies
Ravi Prakash has held multiple roles at Sterlite Technologies Limited (STL) since 2017. He currently serves as the Global Marketing Head for Access Solutions, a position he has occupied since 2019 in Gurugram, Haryana, India. Prior to this role, he worked as a Marketing Specialist for two years and as a Business Development professional focused on ICT Projects for eight months. Additionally, he served as a Business Manager for ICT Projects for six months. His tenure at STL has been marked by a focus on customer engagement and integrated digital marketing strategies.
Education and Expertise
Ravi Prakash holds a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing and Strategy from the Indian Institute of Management, Lucknow, where he studied from 2014 to 2016. He also earned a Bachelor of Technology (B.Tech.) in Electronics and Communications Engineering from VIT, Vellore, from 2007 to 2011. With over 12 years of experience in the ICT industry, he specializes in areas such as account-based marketing, partner marketing, and content marketing.
Background in ICT Industry
Ravi Prakash has extensive experience in the ICT sector, having worked in various capacities that include business, pre-sales, and marketing roles. Before joining STL, he worked at Ericsson as a Network Design & Planning Engineer for three years from 2011 to 2014 in Noida. His career trajectory reflects a strong foundation in both technical and marketing aspects of the industry.
Marketing Strategies and Initiatives
In his current role, Ravi Prakash develops integrated digital marketing strategies that encompass brand building, web discoverability, and lead generation. He successfully engages customers in marketing efforts, fostering strong advocacy across diverse customer sets. His initiatives include implementing content marketing strategies such as webinars, explainer videos, and whitepapers, aimed at enhancing the company's market presence.
Engagement with Analysts and Media
Ravi Prakash actively engages with leading analyst firms and media outlets to effectively position STL's offerings within the industry landscape. He identifies and collaborates with digital agencies to execute targeted online marketing campaigns, ensuring that the company's messaging resonates with its audience and enhances its visibility in the market.