Shannon Owens
About Shannon Owens
Turning to-do lists into ta-da lists since 2001. I take pride in career longevity and mastering skill sets in each foundational role before taking on the next. Curating an experience has been at the core of my professional career. Being adaptable has enabled me to move between merchandising, buying, and marketing. I am excited to expand my knowledge of SEM, email, and CRM marketing in my new role. I thrive in environments where I can utilize my creativity in dynamic ways. Building relationships internally and externally have been consistent drivers in the success and satisfaction found throughout my career. ➕➕A few key achievements➕➕ 〰️Developed in-house content creation with existing marketing teams which allowed us to elevate SEO ranking with custom imagery + develop internal talent 〰️Optimized social channels (Facebook, Instagram, Twitter, LinkedIn, Pinterest) and increased Facebook and Instagram following by over 200% within the first year by implementing compelling, data-backed paid and organic campaigns 〰️Managed and sourced women’s footwear to improve gross margin 13% within the first four buying seasons A little bit about me - I grew up in Austin, Texas in a family of 5. I’m a cat and dog person. My childhood was spent scouring antique shows with my mom which parlayed into my current passion project and side business, Four Feathers Fine Goods. I upkeep an Etsy shop throughout the year with the occasional pop-up market. I currently reside in Cedar Park with my husband, our son Beau, our Australian Shepherd and two tabby kitties. We carve out time at least once a year to get some Rocky Mountain healing. We’re still working on bagging a 14-er. Let’s connect!