Matthew Robertson
About Matthew Robertson
Matthew Robertson serves as the Marketing Director at Stonewall Kitchen Family of Brands, a position he has held since 2022. He has extensive experience in marketing, having previously worked in various roles at Whole Foods Market and other organizations.
Work at Stonewall Kitchen
Matthew Robertson currently serves as the Marketing Director at Stonewall Kitchen Family of Brands, a position he has held since 2022. In this role, he oversees the national tradeshow strategy and onsite execution. He has developed and executed turn-key wholesale marketing programs and managed new market wholesale launches. Robertson collaborates closely with the Ecommerce Manager to integrate online promotions and has created custom marketing plans for key retailers within the wholesale channel. His responsibilities also include managing partnerships with list brokers and data service bureaus to enhance direct mail strategies.
Previous Experience at Whole Foods Market
Prior to his current role, Matthew Robertson worked at Whole Foods Market for several years. He began as a Demo Coordinator in 2014, where he worked for five months in Boston, MA. He then progressed to the role of Marketing Team Leader and later served as Metro Marketing Team Leader for the North Atlantic Region from 2015 to 2018. His experience at Whole Foods Market encompassed various marketing initiatives and team leadership responsibilities.
Education and Expertise
Matthew Robertson studied Public Relations at Suffolk University, where he earned a Bachelor of Arts degree from 2009 to 2013. He also attended Proctor Academy for his earlier education. His academic background has equipped him with the skills necessary for his marketing roles, particularly in public relations and strategic marketing.
Background in Marketing and Public Relations
Matthew Robertson has a diverse background in marketing and public relations. He has held various positions, including a Public Relations Intern at McNeil, Gray and Rice in 2012, and a Marketing Intern at Lyons Group in 2013. His early experiences in these roles contributed to his understanding of marketing strategies and public relations tactics, which he has applied throughout his career.
Achievements in Marketing Strategy
Throughout his career, Matthew Robertson has developed new customer acquisition strategies by leveraging marketing databases to identify consumer trends. He has coordinated national and local media buys to drive end consumer sales and spearheaded public relations strategies, including managing media contact lists and overseeing press mailings. His work has included cultivating brand partnerships for cross-promotional opportunities and developing social media promotional calendars to meet key performance indicators.