Luka Kankaras
About Luka Kankaras
Luka Kankaras is a Product Growth Lead at Storylane, specializing in Product-Led Growth strategies. He has a diverse background in marketing and product management, with experience at various companies across Europe.
Current Role at Storylane
Luka Kankaras serves as the Product Growth (PLG) Lead at Storylane since 2023. In this role, he focuses on implementing strategies that enhance product growth through customer engagement and retention. His responsibilities include setting up growth loops, which are essential for driving sustainable growth within the product. Kankaras actively promotes the concept of Product-Led Sales motion, emphasizing the importance of aligning product development with customer needs.
Previous Experience in Marketing and Growth
Prior to his current position, Luka Kankaras held various roles that contributed to his expertise in marketing and growth strategies. He worked as a Marketing Associate at Jerry Mueller Real Estate for 10 months in 2015-2016. He also served as a Marketing Communications Intern at Founder Institute in both Berlin and Milan in 2018. Kankaras gained significant experience as a Growth Manager at Log-hub AG from 2019 to 2020 and as a Product Specialist at Usersnap from 2020 to 2022, where he later advanced to Senior Product Growth Specialist until 2023.
Education and Academic Background
Luka Kankaras holds a Master's degree in Strategic Management for Global Business from Università Cattolica del Sacro Cuore. He also earned a Bachelor of Science (B.Sc.) from the Faculty of Economics at the University of Novi Sad. His academic background provides a strong foundation for his work in product growth and marketing, equipping him with the necessary skills to analyze market trends and develop effective strategies.
Consulting and Mentorship Activities
In addition to his role at Storylane, Luka Kankaras offers consulting services aimed at helping companies validate their Product-Market Fit. He engages with startups and businesses to refine their growth strategies. Furthermore, he has been a mentor at GrowthMentor since 2024, where he shares his insights and experiences with emerging entrepreneurs, fostering their development in product growth and marketing.
Personal Interests and Advocacy
Luka Kankaras maintains a strong personal interest in physical fitness and culinary exploration. He advocates for equal opportunities in the workplace, emphasizing the importance of talent over location or background. His commitment to these values reflects his belief in fostering inclusive environments that support diverse talent in the professional landscape.