Adrianna Lugo
About Adrianna Lugo
Adrianna Lugo is a Marketing Manager with extensive experience in strategic marketing and customer engagement. Currently active in multiple roles, she emphasizes the importance of customer expectations and analyzes performance data to inform sales strategies.
Current Role at Lavin Entrepreneurship Center
Adrianna Lugo has been serving as a Lavin Entrepreneur at the Lavin Entrepreneurship Center since 2021. In this role, she engages with entrepreneurial initiatives and supports the development of new business ventures. Her contributions focus on fostering innovation and providing resources for aspiring entrepreneurs.
Experience at Straight Up Growth = Amazon
Lugo currently holds the position of Social Media Manager at Straight Up Growth, a role she has occupied since 2021. In this capacity, she manages social media strategies that align with marketing goals. Her work includes analyzing performance data to inform deal strategies and exploring sustainable product deals.
Previous Experience in Marketing and Project Management
Before her current roles, Lugo worked as the Marketing Team Lead at Vidovy from 2020 to 2021. She also served as Project Manager at the SDSU Artificial Intelligence Lab from 2020 to 2022, where she oversaw various projects. Additionally, she co-founded Bridge Networking, where she acted as Marketing Director from 2020 to 2021.
Educational Background and Internships
Lugo has gained practical experience through her internship at SDSU ZIP Launchpad, where she has been working since 2021. She also completed a Social Media Marketing Internship at REC Innovation Lab in 2020, which provided her with foundational skills in digital marketing and social media strategies.
Published Work and Insights on Sales Strategies
Lugo has published blog posts discussing strategic deals and the performance of major sales events like Prime Day. She emphasizes the importance of setting reasonable customer expectations in sales strategies and focuses on customer retention incentives post-sale. Her insights contribute to understanding the dynamics of successful marketing campaigns.