David Allen
About David Allen
David Allen is an Amazon Growth Strategist at Straight Up Growth, specializing in optimizing ad budgets and reducing wasted ad spend for Amazon brands. He has extensive experience in data-driven strategy development and has contributed to selling over $1 billion on Amazon since 2020.
Work at Straight Up Growth = Amazon 📈
David Allen has been serving as an Amazon Growth Strategist at Straight Up Growth since 2020. In this role, he focuses on reducing wasted ad spend and building effective advertising budgets for Amazon brands. He specializes in achieving top-of-search organic rankings on non-branded search terms, which is essential for driving customer acquisition on the Amazon platform. His expertise includes conducting comprehensive account analyses before onboarding clients, allowing him to create tailored solutions aimed at meeting sales targets.
Education and Expertise
David Allen studied at the University of Wisconsin-Eau Claire, where he earned a Bachelor of Business Administration with a focus on Management and Marketing from 2004 to 2009. He furthered his education at Lubar College of Business, obtaining a Master of Business Administration with a concentration in Marketing Strategies from 2010 to 2012. His educational background supports his expertise in leveraging data for decision-making and strategy development, particularly in the Amazon marketplace.
Background
David Allen has a diverse professional background. He began his career as a Product Management Intern at Master Lock Company in 2011. Following this, he worked at GE Healthcare as a Sales Force Effectiveness Associate in Interventional Cardiology from 2011 to 2012. He then transitioned to APEM Inc. as a Product Manager from 2013 to 2015. Before joining Straight Up Growth, he served as a Geneius Advisor at Billy Gene Is Marketing, Inc. from 2017 to 2020, where he honed his skills in marketing and client advisory.
Achievements
Throughout his career, David Allen has contributed to significant sales achievements on Amazon, with strategic initiatives leading to over $1 billion in sales. His ability to interpret complex data and develop actionable strategies has been instrumental in driving growth for various brands. His work emphasizes the importance of effective advertising and customer acquisition strategies in the competitive Amazon marketplace.