David Allen
About David Allen
David Allen serves as the Director of Amazon Growth Consultant, specializing in enhancing organic search rankings and optimizing ad budgets for Amazon brands. He has extensive experience in data-driven decision-making and has contributed to over $1 billion in sales on Amazon.
Current Role at Straight Up Growth
David Allen serves as the Director of Amazon Growth Consultant at Straight Up Growth, where he focuses on achieving top-of-search organic rankings on non-branded search terms. His primary goal is to drive customer acquisition for Amazon brands. He specializes in leveraging data that many brands find challenging to access or interpret, enhancing decision-making and strategy development. Since joining the company in 2020, he has contributed to the growth of numerous clients by providing tailored solutions.
Education and Expertise
David Allen holds a Master of Business Administration with a focus on Marketing Strategies from Lubar College of Business, where he studied from 2010 to 2012. He also earned a Bachelor of Business Administration in Management and Marketing from the University of Wisconsin-Eau Claire, completing his studies from 2004 to 2009. Additionally, he studied for 11 months at Southern Cross University in 2008. His educational background supports his expertise in Amazon growth strategies and effective ad budget management.
Professional Background
David Allen has a diverse professional background that includes various roles in product management and marketing. He worked as a Product Manager at APEM Inc. from 2013 to 2015 and served as a Geneius Advisor at Billy Gene Is Marketing, Inc. from 2017 to 2020. Earlier in his career, he held the position of Sales Force Effectiveness Associate - Interventional Cardiology at GE Healthcare for one year. He also completed a Product Management Internship at Master Lock Company in 2011.
Achievements in Amazon Sales
Throughout his career, David Allen has played a significant role in selling over $1 billion on Amazon through strategic growth initiatives. He offers comprehensive account analysis before onboarding clients, allowing him to create custom solutions aimed at achieving specific sales targets. His focus on reducing wasted ad spend and building effective ad budgets has proven beneficial for Amazon brands seeking to optimize their performance.