Allison Lesser
About Allison Lesser
Allison Lesser is the Vice President of Digital Marketing at StraighterLine, bringing extensive experience from previous roles at AOL, Wondrium, and K12. She holds an MBA in Marketing from the University of Maryland and a Bachelor's degree in Finance from Virginia Tech.
Work at StraighterLine
Allison Lesser currently serves as the Vice President of Digital Marketing at StraighterLine, a position she has held since 2023. In this role, she is responsible for overseeing digital marketing strategies and initiatives to enhance the company's online presence and customer engagement. Her extensive background in digital marketing and analytics supports her leadership in driving effective marketing campaigns.
Previous Experience at AOL
Allison Lesser worked at AOL for nearly a decade, holding various positions from 2001 to 2010. She began her tenure as a Senior Manager in AOL Travel, where she focused on marketing analytics. Later, she transitioned to roles such as Senior Manager of Product Optimization & Audience Insights and Program Director for the Voice of the Customer. Her experience at AOL provided her with a strong foundation in digital marketing and consumer insights.
Education and Expertise
Allison Lesser holds a Bachelor's degree in Finance with a concentration in Global Business from Virginia Tech, which she earned from 1994 to 1998. She furthered her education by obtaining an MBA with a concentration in Marketing from the University of Maryland's Smith School of Business, completing her studies from 2003 to 2005. Her academic background equips her with a solid understanding of both finance and marketing principles.
Career in Digital Marketing
Allison Lesser has accumulated significant experience in digital marketing across various organizations. After her time at AOL, she served as Director of Digital Marketing at Envision EMI and later as Director of Digital Marketing at Wondrium. In these roles, she directed website redesign efforts and led marketing acquisition strategies, focusing on driving customer engagement through multiple channels. Her career reflects a commitment to advancing digital marketing practices.
Research Projects and Client Engagement
Throughout her career, Allison Lesser has engaged in research projects for major clients, including Marriott International and Brand USA. These projects highlight her ability to leverage marketing insights and analytics to support client objectives. Her work in this area demonstrates her expertise in understanding market trends and consumer behavior, which is essential for effective digital marketing strategies.