Juan P Durán M
About Juan P Durán M
Juan P Durán M is a Manager of Automation and Ecommerce at StraighterLine, with a diverse background in marketing and e-commerce management across various companies in the United States and Colombia. He holds multiple degrees, including a Master's in Sport Management and an MBA, and possesses strong communication skills in English and Spanish.
Current Role at StraighterLine
Juan P Durán M currently serves as the Manager of Automation and Ecommerce at StraighterLine, a position he has held since 2023. In this role, he is responsible for overseeing automation processes and enhancing ecommerce strategies to improve operational efficiency and customer engagement. His work contributes to the company's mission of providing accessible education solutions.
Previous Experience at Rugs2Go
Prior to his current role, Juan worked at Rugs2Go as the E-Commerce Manager from 2018 to 2022. During his four years in Dalton, Georgia, he focused on developing and implementing ecommerce strategies that increased online sales and improved customer experience. His experience at Rugs2Go provided him with valuable insights into the retail sector.
Educational Background
Juan holds a Master's Degree in Sport Management from Barry University, which he completed from 2011 to 2013. He also earned a Master of Business Administration (M.B.A.) in Business Administration and Management from the same institution during the same period. Additionally, he studied Mercadeo at Universidad de Los Andes, where he achieved the title of Administrador from 2003 to 2009.
Marketing Expertise and Skills
Juan possesses strong expertise in advanced marketing technologies and inbound marketing strategy. He has a comprehensive background in various marketing disciplines, including analytics, content creation, email marketing, mobile marketing, search engine optimization, social media, public relations, and web development. His bilingual communication skills in English and Spanish enhance his ability to engage with diverse audiences.
Professional Journey and Roles
Throughout his career, Juan has held various marketing roles, including Marketing Manager at Servitrans SAS and Assistant Marketing Manager at Fort Lauderdale Strikers. He also worked as a Senior E-Commerce Marketing Analyst and E-Commerce Marketing Manager at Chaban Wellness. His experience spans multiple countries, including the United States and Colombia, showcasing his adaptability and global perspective in marketing.