William Alexander Hernandez
About William Alexander Hernandez
William Alexander Hernandez is a UX Design Lead with extensive experience in user experience design, having worked for various companies including MPOWER Financing, Snagajob, and Fetch. He holds a Bachelor of Fine Arts in Commercial and Advertising Art from Virginia Commonwealth University and is currently employed at StraighterLine.
Current Role at StraighterLine
William Alexander Hernandez serves as the UX Design Lead at StraighterLine, a position he has held since 2024. His role involves overseeing user experience design initiatives and contributing to the overall design strategy. Working remotely from Washington, D.C., he applies his extensive knowledge in UX design to enhance the user experience for StraighterLine's educational platform.
Previous Experience in UX Design
Prior to his current role, Hernandez accumulated significant experience in UX design across various organizations. He worked at Fetch as a UX Design Lead for seven months in 2022, and at Bixal in the same capacity for five months. His tenure at Snagajob spanned six years, where he served as both a Senior UX Designer from 2019 to 2022 and a UX Designer from 2016 to 2019. This diverse background has equipped him with a comprehensive understanding of user-centered design principles.
Educational Background in Design
Hernandez earned a Bachelor of Fine Arts (BFA) in Commercial and Advertising Art from Virginia Commonwealth University, completing his studies from 2009 to 2013. This formal education provided him with a solid foundation in design principles, which he has applied throughout his career in various UX roles.
Mentorship and Knowledge Sharing
In addition to his design roles, Hernandez has a strong commitment to mentorship within the UX field. He worked as a UX mentor at Thinkful from 2022 to 2023, where he guided aspiring designers. He enjoys sharing knowledge with both leaders and individual contributors, fostering a collaborative environment that enhances the skills of those around him.
Expertise in Design Systems and Research Processes
Hernandez possesses extensive experience in building design systems and developing reproducible research processes. His focus on these areas has enabled him to create efficient workflows and improve collaboration among cross-functional teams, including engineers, product managers, and designers.