Shanna Bleeden
About Shanna Bleeden
Shanna Bleeden is a seasoned marketing professional currently serving as the Sr. Director of Digital Marketing at Strata Decision Technology. With extensive experience in various marketing roles across multiple companies, she has developed a strong focus on process-driven strategies and omni-channel marketing programs.
Current Role at Strata Decision Technology
Shanna Bleeden serves as the Sr. Director of Digital Marketing at Strata Decision Technology, a position she has held since 2024. In this role, she focuses on developing and implementing digital marketing strategies that align with the company's objectives. Her responsibilities include overseeing various digital marketing initiatives and ensuring effective execution across multiple channels.
Previous Experience in Marketing Leadership
Prior to her current role, Shanna Bleeden held several significant positions in marketing leadership. She worked at CrossCountry Consulting as the Demand Generation & Marketing Operations Leader from 2021 to 2024. Before that, she was a Principal and Marketing PMO Leader at Mercer from 2019 to 2020, and she served as a Field Marketing and Marketing Operations Leader at Mercer from 2012 to 2019. Her experience spans various sectors, showcasing her versatility in marketing.
Educational Background in Marketing and Business
Shanna Bleeden earned her Bachelor of Science degree in Marketing & Advertising from Ferris State University, where she studied from 1987 to 1992. She furthered her education by obtaining a Master of Business Administration (MBA) in International Business from DePaul Driehaus College of Business between 1994 and 1997. Her academic background provides a strong foundation for her marketing expertise.
Expertise in Omni-Channel Marketing
Shanna Bleeden possesses extensive expertise in leading omni-channel marketing programs. Her experience includes account-based marketing (ABM), digital marketing (both paid and organic), event management, social media, email marketing, content creation, and webinars. She has a strong focus on process-driven thinking, which enables her to create tangible marketing results and connect campaign impact to pipeline activity.
Financial Oversight and Budget Management
Throughout her career, Shanna Bleeden has managed marketing budgets that reach up to seven figures. This experience demonstrates her significant financial oversight and responsibility in marketing operations. Her ability to connect campaign impact with marketing attribution reflects her analytical skills and strategic approach to marketing management.