Karen Wills
About Karen Wills
Karen Wills is the Senior Vice President of Marketing and Investor Relations with a background in healthcare technology start-ups and services marketing.
Karen Wills: Senior Vice President, Marketing and Investor Relations
Karen Wills currently serves as the Senior Vice President of Marketing and Investor Relations. She plays a pivotal role in developing and executing marketing strategies while maintaining strong relationships with investors. Her comprehensive approach involves leveraging her extensive experience in both marketing and investor relations to drive organizational growth and secure investment opportunities.
Karen Wills' Educational Background in Engineering and Marketing
Karen Wills holds a Bachelor of Science in Electrical Engineering (BSEE) from Western New England University in Springfield, MA. She further augmented her technical expertise with a Master of Business Administration (MBA), specializing in Marketing, from Keller Graduate School in Chicago, IL. This unique combination of engineering and marketing education equips her with a robust analytical and strategic foundation, essential for her roles in healthcare technology and services marketing.
Founder of Biofficient and Springboard Enterprises Recognition
Karen Wills is the founder of Biofficient, a company that gained significant recognition when it was welcomed into Springboard Enterprises in 2014. Springboard Enterprises is known for identifying high-potential women entrepreneurs and supporting their ventures. This acknowledgment speaks to Karen's innovative approach and leadership in the healthcare technology sector.
Karen Wills' Experience in Healthcare Technology Marketing
Karen Wills has substantial experience leading marketing efforts for healthcare technology start-ups. Her previous roles have included working with companies such as Phase Forward and Outcome Sciences, where she strategized and implemented marketing initiatives that drove growth and market recognition. Her expertise extends to creating integrated plans that align with company objectives and market demands.
Karen Wills' Role in Services Marketing at PAREXEL and ICON
In addition to her work with healthcare technology start-ups, Karen Wills has broadened her marketing experience with leading Contract Research Organizations (CROs) including PAREXEL and ICON. Her role at these organizations involved developing and executing services marketing strategies that enhanced their market presence and service offerings. Her analytical skills and team-oriented nature have been instrumental in achieving aggressive marketing goals in these roles.