Michele Reister
About Michele Reister
Michele Reister is the Vice President of Global Marketing at StreamSets Inc. and a member of Chief, known for her data-driven marketing strategies and collaborative approach.
Company
Michele Reister is currently working at StreamSets Inc. as the Vice President Global Marketing. She has successfully integrated the marketing function into the new parent company, Software AG. In her role, she focuses on developing and executing data-driven go-to-market strategies that significantly improve customer acquisition and retention rates.
Title
Michele Reister holds the position of Vice President Global Marketing at StreamSets Inc. In addition to this, she is a Member at Chief, a network organization aimed at empowering women leaders.
Education and Expertise
Michele Reister achieved her MBA from UNC Kenan-Flagler Business School (2006-2008) and earned a BS in Management and Information Technology from Daniel Webster College (2000-2002). She also studied Communication and Media Studies at Virginia Tech from 1996 to 1998. Her expertise includes a strong focus on metrics, measurement, testing, and optimization in marketing strategies, with an emphasis on incorporating the voice of the customer.
Background
Michele Reister has extensive experience in marketing, having held various positions in several companies. She served as Vice President of Marketing at Zaloni from 2020 to 2022, and as Director of Marketing from 2019 to 2020. Prior to Zaloni, she was the Marketing Communications Manager at Sensus (2018-2019), Director of Content at Informa (2017-2018), and Global Event Marketing Manager at Red Hat (2016-2017). She spent 12 years at SAS Institute as a Senior Marketing Specialist (2004-2016) and also worked at Tecan and Nokia in earlier stages of her career.
Achievements
Michele Reister is known for her management style that emphasizes 'autonomy with accountability' and leads with empathy and transparency. She actively collaborates with Sales, Product, and Customer Success teams to achieve marketing goals. Describing herself as a 'player/coach,' she is willing to get involved in the execution of big ideas. She authored a blog post titled 'Solving a Hidden $2m Data Pipeline Problem for Businesses' on March 2, 2023, where she discussed the challenges of data integration and advocated for automated data management platforms.