Keith Forbes
About Keith Forbes
Keith Forbes serves as the Commercial Director and COO at Streem in Sydney, Australia, where he has worked since 2017. He possesses expertise in strategic planning, operational management, and has extensive experience in both B2B and B2C sales networks across various industry sectors.
Work at Streem
Keith Forbes has served as the Commercial Director and COO at Streem since 2017. In this role, he is responsible for managing the company's operations and leading the development of account, analyst, and research teams. His responsibilities include P&L management for the division, ensuring that the company's financial objectives are met. Forbes has been instrumental in product and solution development, as well as maintaining brand identity and marketing standards. His leadership at Streem focuses on defining and delivering key business outcomes through effective communication.
Previous Experience
Prior to his current role, Keith Forbes held several significant positions. He was the General Manager at Australian Associated Press (AAP) and served as the General Manager for True Alliance, overseeing brands such as Reebok and DKNY from 1996 to 2002. He also worked at Mediaverse Pty Ltd as State Manager and Senior Account Director from 2004 to 2012. His experience includes a role as Head of Business Solutions at GoGet Carshare from 2016 to 2017. Additionally, he was a Triple M Motorsport Specialist and occasional weekend sports presenter at Southern Cross Austereo from 1990 to 1996.
Education and Expertise
Keith Forbes studied at BBHS, focusing on English and History, where he achieved his HSC from 1977 to 1982. He furthered his education at AMEC College, obtaining the AMEC International Certificate in Measurement and Evaluation in Communication and Media Studies from 2012 to 2013. Forbes possesses expertise in strategic planning, budget and forecasting, and operational management, which he applies across various industry sectors, including wholesale distribution, retail, and software as a service.
Skills and Competencies
Keith Forbes has developed strong communication and influencing skills, enabling him to effectively engage with stakeholders from the c-suite to the shop floor. He demonstrates strong business acumen and excellent negotiation skills, which contribute to his ability to influence across the customer value chain. His commitment to driving effective change and building value is evident in his consultative communication style, which focuses on delivering key business outcomes.
Industry Experience
Keith Forbes has extensive experience in both B2B and B2C sales networks, servicing various industry and government sectors. His career spans multiple sectors, including media, retail, and information services. Forbes has a track record of leading teams and managing operations, which has equipped him with a comprehensive understanding of market dynamics and customer needs.