Bethany Martin
About Bethany Martin
Bethany Martin is an Executive Deployment Strategist currently working at Streetbees in London. She has over two decades of experience in client services and strategic account management across various sectors, including financial services and consumer goods.
Current Role at Streetbees
Bethany Martin serves as an Executive Deployment Strategist at Streetbees, a position she has held since 2021. In this role, she focuses on strategic deployment initiatives that enhance client engagement and operational efficiency. Her work involves leveraging her extensive experience in brand strategy and customer experience to drive impactful results for clients.
Previous Experience at Kantar TNS
Bethany Martin has a significant history with Kantar TNS, where she held various roles from 2000 to 2019. She started as Vice President of Client Services in Los Angeles, then moved to London, where she served as Vice President and Account Executive, Director of the Consumer Division, and Global Account Director for Financial Services. Throughout her tenure, she developed strong strategic client relationships and led some of the largest client accounts.
Educational Background
Bethany Martin earned her Bachelor of Arts degree from Pepperdine University, where she studied from 1990 to 1994. She furthered her education at The George L. Graziadio School of Business and Management at Pepperdine University, obtaining her MBA from 1996 to 2000. Her academic background provides a solid foundation for her career in strategic client management and business development.
Industry Experience and Expertise
Bethany Martin has extensive experience across various sectors, including food, banking, financial services, oil and gas, chemicals, travel, automotive, and fast-moving consumer goods (FMCG). She is known for her expertise in synthesizing big data from multiple sources to address complex business questions, as well as her skills in brand strategy, communication positioning, and customer experience.
Career Development at J.D. Power
Before her tenure at Kantar TNS, Bethany Martin worked at J.D. Power as an Account Manager from 1993 to 2000. This role contributed to her foundational skills in client management and market research, further enhancing her capabilities in strategic account development.