Lynette Callender Easby
About Lynette Callender Easby
Lynette Callender Easby serves as the Strategy Director at Streetbees, where she provides thought leadership to enhance business growth and capabilities. With extensive experience in strategy and customer experience transformation, she has worked across various industries and continents.
Work at Streetbees
Lynette Callender Easby serves as the Strategy Director at Streetbees, a role she has held since 2021. In this position, she provides thought leadership to sales, research, and delivery teams, aiming to enhance business growth and capabilities. Her responsibilities include defining and understanding current and emerging consumer demand spaces, occasion and volume share, and brand positioning. Easby utilizes machine learning technology to process consumer insights, which informs business growth agendas.
Previous Experience
Before joining Streetbees, Lynette Callender Easby held various strategic roles across multiple organizations. She worked as a Senior Strategy Consultant at Nando's UK & IRE in 2020 and again in 2021. Prior to that, she was an Analyst at NHS Westminster from 2002 to 2003. Her experience also includes serving as Customer Experience Transformation Lead at TEN Consulting from 2020 to 2021, and as Head of Customer Experience at AllLife from 2015 to 2016. Additionally, she worked at Cadbury South Africa as a Commercial Finance Business Partner from 2003 to 2007.
Education and Expertise
Lynette Callender Easby studied at the University of Cape Town, where she earned a B. Business Science degree with a focus on Finance (Hons), Economics, and Business Strategy from 1997 to 2000. Her educational background supports her specialization in integrating a customer mindset to drive change and unlock growth in product portfolios. She has extensive experience in delivering strategy and customer experience transformation projects across multiple continents, including Europe, Africa, Latin America, Asia, and Australia.
Career Development
Throughout her career, Lynette Callender Easby has progressed through various strategic roles, demonstrating her capability in business strategy and customer experience. She worked as a Business Strategy Manager at Accenture from 2017 to 2019 and as a Loyalty Manager for the Thank U Rewards Programme at Edcon from 2013 to 2015. Additionally, she was involved in business strategy consulting at InDeed Strategy into Action Consultancy from 2007 to 2013, and as a Senior Strategy Consultant at Aperio in 2017.