Amanda King, M.A.
About Amanda King, M.A.
Amanda King, M.A., serves as the Director of Marketing at Strickland Brothers 10 Minute Oil Change, where she enhances customer experience and oversees marketing strategies. She has extensive experience in marketing roles across various organizations, including Vela Agency and Learfield IMG College.
Current Role at Strickland Brothers 10 Minute Oil Change
Amanda King serves as the Director of Marketing at Strickland Brothers 10 Minute Oil Change, a position she has held since 2021. In this role, she manages a team that includes a Communications Manager and a Marketing Manager, promoting a collaborative marketing environment. Amanda plays a key role in customer journey development, focusing on enhancing the overall customer experience. She collaborates closely with the Operations team to identify and address gaps in customer experience, ensuring brand consistency across all locations. Additionally, she oversees the design, development, and management of the company's website.
Previous Experience in Marketing
Amanda King has a diverse background in marketing, having worked in various roles across different organizations. She was the Manager of Regional Marketing Services at Learfield IMG College from 2016 to 2017, where she operated in the Greensboro/Winston-Salem area. Prior to that, she worked at Alderman Company as a Producer for the Home Depot Account from 2009 to 2012 and later served as Client Services Director from 2013 to 2016. Additionally, she gained early experience as a Marketing Intern at Old Salem Museums and Gardens and the Winston-Salem Regional Association of Realtors.
Education and Expertise
Amanda King holds a Master of Arts in Strategic Communication from High Point University, which she completed from 2013 to 2016. She also earned a Bachelor of Science degree in Organizational Communication from Appalachian State University between 2004 and 2008. Furthermore, she studied Computer Graphics at Guilford Technical Community College, achieving proficiency in Adobe Design Suite from 2009 to 2010. Her educational background has equipped her with a strong foundation in communication strategies and marketing principles.
Leadership and Team Management
In her current role at Strickland Brothers 10 Minute Oil Change, Amanda King demonstrates leadership by managing a team that includes a Communications Manager and a Marketing Manager. She fosters a collaborative and innovative marketing environment, encouraging team members to contribute to the overall marketing strategy. Her leadership extends to the development and implementation of a comprehensive media planning and buying strategy, which is crucial for the company's marketing efforts.
Key Contributions to Customer Experience
Amanda King has made significant contributions to enhancing customer experience at Strickland Brothers 10 Minute Oil Change. She plays a key role in developing the customer journey, ensuring that the overall experience is positive and consistent across all locations. Her collaboration with the Operations team allows her to identify and address gaps in customer experience, which is essential for maintaining brand consistency. Amanda's focus on customer experience is a vital aspect of her marketing strategy.