Liji L Lakshmanan
About Liji L Lakshmanan
Liji L Lakshmanan is the Account Head at Strobe Works, with extensive experience in marketing and account management across various industries in India.
Current Title and Role
Liji L Lakshmanan is currently serving as the Account Head at Strobe Works. Since 2021, in this capacity, Liji oversees the management of client accounts, ensuring optimal engagement and success. Liji's role involves strategic planning and execution tailored to meet the diverse needs of the clients, highlighting a specialization in the hospitality, skincare, and food & beverage sectors.
Previous Roles in Creative Strategy and Digital Marketing
Liji has previously held significant positions in creative strategy and digital marketing. From 2019 to 2020, Liji was the Head Of Creative Strategy at Greenroom Now in Bengaluru, and from 2017 to 2019, Liji was the Head Of Digital Marketing at Growider Media in Hyderabad. These roles involved strategic planning, digital marketing management, and creative solution development, catering to a wide array of client needs.
Experience in Sales and Account Management
Liji brings a strong background in sales and account management, having worked as Partner/Head of Sales and Marketing at ThoughtRacks from 2016 to 2017, and as Senior Account Manager at Amura Marketing Technologies from 2014 to 2016. These roles were focused on client relationship management, sales strategy development, and achieving marketing objectives for clients in diverse industries in the Bengaluru area.
Educational Background
Liji L Lakshmanan completed a Postgraduate Degree in Advertising from Srishti Institute of Art, Design and Technology in 2014. Before that, Liji achieved a Bachelor of Science (B.Sc.) in Maths, Physics, and Computer Science from Bharathiya Vidya Bhavans Vivekananda College of Science, Humanities & Commerce in 2010. This educational foundation has equipped Liji with a robust knowledge base in both scientific principles and creative advertising.
Client Account Management
Throughout the career, Liji has managed accounts for a variety of prestigious clients across multiple sectors. These include hospitality clients such as The Westin Goa, The Best Western Hotel, Novotel Hyderabad, Morpho Hotels, and Housr, as well as skincare and organic product brands like Gulnare Skincare and Better Organics. Additionally, Liji has worked with innovative food and beverage brands like Lil Goodness and The Rolling Concept, demonstrating a versatile capability in handling diverse client needs.