Emily Ford
About Emily Ford
Emily Ford is a Senior Manager of Digital Content at Spencer Stuart, where she has worked since 2012. With a background in writing and editorial roles, she has significantly enhanced digital engagement through improved SEO strategies and content management.
Current Role at Spencer Stuart
Emily Ford serves as the Senior Manager of Digital Content at Spencer Stuart, a position she has held since 2012. In this role, she manages the editorial and review process for various technical articles, surveys, white papers, and reports. These materials are distributed to over 20,000 contacts across multiple industries. Her responsibilities also include project management for video content, which is presented at annual meetings attended by 600 partners.
Previous Experience in Content Creation
Prior to her current role, Emily Ford accumulated extensive experience in content creation and editorial management. She worked as a Senior Writer at Grant Thornton LLP from 2007 to 2012, where she contributed to various written materials. Earlier, she held the position of Associate Editor at Dino Publishing from 2005 to 2007. Her early career included internships at Today's Chicago Woman, where she gained foundational skills in editorial work.
Educational Background
Emily Ford studied English Writing at Saint Mary's College, where she earned a Bachelor of Arts degree. She also attended The Second City, where she further developed her writing skills. Her educational background has provided her with a strong foundation for her career in digital content and editorial management.
Achievements in Digital Marketing
In her role as Senior Manager of Digital Content, Emily Ford has successfully increased reader traffic to a survey webpage by 45% and improved email open rates by 10%. These enhancements were achieved through effective SEO strategies and the development of best practices for HTML emails. Her work has significantly contributed to the engagement and outreach efforts of her organization.
Early Career Development
Emily Ford began her career with internships at Today's Chicago Woman in 2002 and 2003, where she gained practical experience in editorial tasks. She also worked briefly as an Assistant in Media Sales at BET in 2004. These early roles provided her with insights into the media and publishing industries, shaping her future career trajectory.