Yoon Hernandez
About Yoon Hernandez
Yoon Hernandez serves as the Director of Digital Marketing at Spencer Stuart, where he has worked since 2019. With a background in digital marketing and project management, he has held various roles in notable organizations, contributing to significant technology initiatives and analytics programs.
Current Role at Spencer Stuart
Yoon Hernandez serves as the Director of Digital Marketing at Spencer Stuart, a position held since 2019. In this role, Hernandez oversees the digital marketing strategies for the firm, focusing on enhancing online presence and engagement. The responsibilities include managing digital campaigns, optimizing marketing processes, and leading initiatives that align with the company's overall marketing objectives.
Previous Experience in Digital Marketing
Prior to his current role, Hernandez held various positions at Spencer Stuart, including Digital Marketing Manager and Senior Manager, Digital Marketing. His tenure at Spencer Stuart spanned from 2014 to 2018, during which he led significant projects such as the RFP process for selecting a new digital agency. This initiative resulted in improved processes and the establishment of a long-term partnership with the agency.
Work at ZS and Appraisal Institute
Before joining Spencer Stuart, Hernandez worked at ZS as a Digital Marketing Strategist and Project Manager from 2011 to 2013. His role involved developing marketing strategies and managing projects in the Chicago area. Additionally, he served as Marketing Manager at the Appraisal Institute from 2007 to 2011, where he was responsible for overseeing marketing initiatives and enhancing the organization's visibility.
Background in Communications and Technology Initiatives
Hernandez began his career as a Senior Communications Specialist at the Institute of Real Estate Management from 2003 to 2007. In this position, he developed communication strategies and managed outreach efforts. He also played a key role in technology initiatives, serving as the primary liaison between Marketing, IT, and agency partners during the migration to AWS and other global technology projects.
Education and Academic Background
Yoon Hernandez studied at the University of Missouri-Columbia, where he earned a Bachelor of Arts degree in Journalism. This educational background provided him with a strong foundation in communication and media, which has been instrumental in his career in digital marketing and communications.