Valarie Barnett Lee
About Valarie Barnett Lee
Valarie Barnett Lee serves as the Director of Sales – Club and Alt. Channel at Stuffed Puffs® Filled Marshmallows, where she has worked since 2021. She has a background in business development and marketing, with previous roles at Cox Media, Amazon, and ADW Acosta.
Work at Stuffed Puffs
Valarie Barnett Lee has served as the Director of Sales – Club and Alternative Channel at Stuffed Puffs® Filled Marshmallows since 2021. In this role, she has developed and executed sales strategies that have significantly contributed to the company's growth in the Marshmallow and Confection categories. Her responsibilities include managing account relationships with major retailers such as Costco, SAMs, BJs, and various convenience store and alternative channel retailers. She also oversees national broker relationships, focusing on business management, new customer acquisition, and trade management.
Previous Experience in Sales and Marketing
Prior to her current position, Valarie Barnett Lee held several roles in sales and marketing. She worked at Cox Media as a Business Development Account Executive from 2007 to 2011, where she gained experience in account management. Following this, she joined Amazon as a Senior Regional Marketing Manager and Team Lead from 2011 to 2016, contributing to regional marketing strategies. After Amazon, she worked at ADW Acosta as a Costco Business Manager for Texas from 2016 to 2019, and briefly served as a Consultant - Sales at Club Innovate in 2020.
Education and Expertise
Valarie Barnett Lee earned her Bachelor’s Degree in Marketing/Marketing Management from The University of Texas at San Antonio, where she studied from 2001 to 2007. Her educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various sales and marketing roles.