Danie Williams Rivera
About Danie Williams Rivera
Danie Williams Rivera is a Sr. Content Manager with extensive experience in digital marketing and content management. With a background in SEO and analytics, he has held various roles in notable companies such as Lands' End and FULLBEAUTY Brands.
Current Role at Stylitics
Danie Williams Rivera serves as the Senior Content Manager at Stylitics, a position held since 2023. In this role, Danie is responsible for overseeing content strategy and management, ensuring that the company's messaging aligns with its brand objectives. The focus is on creating engaging content that resonates with the target audience and enhances the overall user experience.
Previous Experience at Lands' End
Danie has extensive experience at Lands' End, where they worked in various capacities from 2017 to 2023. Initially, Danie served as a Digital Imaging Assistant for five months, followed by a year as a Digital Marketing Specialist. Danie then progressed to the role of Digital Marketing Manager, focusing on SEO and content for four years. This experience contributed to a strong foundation in digital marketing and content strategy.
Background in Marketing Communications
Prior to joining Lands' End, Danie worked at TantaComm as a Marketing Communications Specialist from 2014 to 2016. This role involved developing marketing strategies and communication plans, which enhanced Danie's skills in marketing and content creation. Additionally, Danie held a position at FULLBEAUTY Brands as a Social Media Manager and Assistant Product Manager from 2007 to 2011.
Education and Expertise
Danie's educational background includes a Bachelor's Degree in Business Management from Edgewood College, completed between 2014 and 2018. Danie also studied Fashion Marketing at Madison Area Technical College, earning an Associate of Arts degree. Furthermore, Danie has pursued studies in Music at Christian Life College and completed high school at ALCS. This diverse educational background supports Danie's expertise in content management and digital marketing.
Skills in SEO and Content Management
Danie possesses strong skills in content management systems and platforms, including WordPress and Pinterest. They have a solid background in SEO reporting and analytics, utilizing tools such as Google Search Console and Google Analytics. Danie is also proficient in advanced SEO tools like BrightEdge, Conductor, SEMRush, and Similar Web, which enhances their ability to drive effective digital marketing strategies.