Lynne Kremen
About Lynne Kremen
Lynne Kremen is a Senior Director of Demand Generation with extensive experience in marketing and supply chain management across various companies, including Amazon, Microsoft, and DocuSign. She focuses on data-driven strategies to enhance revenue and create a positive impact for SaaS companies' customers and stakeholders.
Current Role at Submittable
Lynne Kremen serves as the Senior Director of Demand Generation at Submittable since 2023. In this role, she leads a team of marketers focused on driving Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) on a global scale. Her responsibilities include implementing data-driven strategies and fostering cross-functional collaboration to enhance revenue generation.
Previous Experience in Demand Generation
Before joining Submittable, Lynne Kremen held various roles in demand generation and marketing. She worked at Highspot as the Marketing Director for Demand Generation from 2022 to 2023. Prior to that, she was the Global Marketing Director at DocuSign for nine months in 2022, and she served as the Senior Global Marketing Manager at DocuSign from 2018 to 2022. Her extensive experience in these roles has contributed to her expertise in optimizing marketing funnels.
Career Background in Retail and Technology
Lynne Kremen has a diverse background in retail and technology. She began her career at Nordstrom as a Women's Apparel Replenishment Buyer and later worked as a Reserve Stock Analyst. In the technology sector, she worked at Microsoft in various roles, including Xbox 360 Supply Chain Planner and Xbox LIVE Senior Product Marketing Manager. Her experience at Amazon as a Health & Personal Care Inventory Planner further solidified her expertise in inventory management.
Educational Background
Lynne Kremen studied at the University of Washington, where she earned a Bachelor of Arts degree in Sociology from 1994 to 1998. Her educational background has provided her with a foundation in understanding consumer behavior, which she applies in her marketing strategies. Additionally, she attended Mercer Island High School from 1990 to 1994.
Expertise in Marketing Tools
Lynne Kremen has developed expertise in utilizing marketing tools such as Marketo, Salesforce, and Tableau. These tools enable her to optimize marketing funnels and create compelling narratives that resonate with target audiences. Her focus on data-driven strategies enhances her ability to influence revenue effectively.